Tier 1: The Core Framework

Stop Losing Cases You Should Be Closing

You explain it clearly. They understand it…and still don’t move forward.

You diagnose it. You walk them through it. Then you hear: “I’ll think about it.”

You don’t have a dentistry problem. You have a conversion problem.

👉 Install the 5 Steps to Yes System in your consults
(Immediate access — start using it this week)

Dental communication system focused on increasing case acceptance and reducing patient hesitation

What You Will Unlock With The Core Framework

5 Steps To Yes Core Video Series (16 Videos)

The 5 Steps To Yes is a 16-part, on-demand training system that gives you a clear, repeatable framework for presenting treatment with confidence and consistency.

This is a plug-and-play method designed specifically for dentistry—so you can guide patients through treatment in a way that feels natural, ethical, and patient-centered… without pressure or sales tactics.

5 Steps to Yes Workbook

The 5 Steps To Yes Workbook is a 50-page guided companion designed to turn insight into execution.

Structured to align with the training, it allows you to:

  • Apply each step in real time

  • Capture key language and ideas

  • Build your own repeatable system

The 5 Steps To Yes Community

The 5 Steps to Yes Community is where implementation turns into consistency.

It gives you ongoing access to:

  • Continued training and deeper application

  • Real case breakdowns and feedback

  • Support as you apply the system in your practice

  • A network of doctors working through the same process

So the system becomes something your practice actually runs, not something you forget over time.

Tier 1: The Core Framework

$1,999

This is the complete system you install into your consultations:

Core System Training
• 16 step-by-step modules
• The full 5 Steps to Yes framework
• Exact consult structure from start to close

Implementation Tools
• Workbook + application guides
• Real-world consult flow you can follow immediately
• Built for doctors and teams

What You’ll Be Able to Do After
• Run a structured consultation every time
• Create emotional ownership before presenting treatment
• Present cases without pressure or awkwardness
• Increase acceptance on both small and large cases

This Is a System — Not Sales Training

This Is a Clinical Communication System

  • Not scripts.

  • Not sales training.

  • Not personality-based.

This is a structured system for how to run every consult. A repeatable framework you can use:

  • Chairside

  • In consult rooms

  • Across your team

So instead of guessing what to say…You follow a process that works.

The Cost If You Don’t Take Action

This Is What It’s Actually Costing You. It’s not one case.

It’s:

  • $1,500 crowns that never get scheduled

  • $5,000–$20,000 cases that stall out

  • Advanced procedures you don’t get to do

  • Months that feel tighter than they should

And the truth is simple:

If just 1–2 more patients said yes per week… your numbers change fast.

Tier 1: The Core Framework

$1,999

You Already Know the Dentistry

This is the missing piece.

Not more explaining.

Not more convincing.

A system.

Install the 5 Steps to Yes Framework Today

What Happens When This Is Implemented?

Built and Proven in Real Practices

  • Practice grown to nearly $5M

  • Startup to $4M+ in 3 years

  • Practice revenue tripled and sold at 3x value

  • 15–20+ doctors trained and using it

  • Teams consistently improving acceptance rates

And the biggest shift: Consistency replaces the rollercoaster.

This Pays for Itself Faster Than Anything Else You’ll Buy

Let’s make this simple:

  • One crown = ~$1,500

  • One additional case = pays for most of this

  • Everything after = pure upside

If this helps you convert:

1 more case per week
That’s thousands per month.

This isn’t an expense. It’s a multiplier.

What Professionals Have To Say

  • One of the most valuable things I was privileged to learn was the concept of doing nothing presented to pts sincerely really helps them Understand and feel taken care of by us a professionals vs trying to convince them to do what we want to do. Also HOW you do this is what Jerry Burns is a master at. Thank you!

    —Frank Nelson DDS

  • I just doubled my average monthly production from 100k to 200k. It really came down to one thing, following the 5 Steps to Yes System

    —Dr. Matthew Catuna

  • The 5 Steps to Yes has been a game changer for me in presenting treatment. What I love most is how versatile and easy to use it is. It is now to the point where if a case does not close, the first thing I assess is if I missed any of the 5 steps.

    —Dr. Anthony Boesl

Tier 1: The Core Framework

$1,999

You Don’t Need More Patients

You need more of the patients you already see… saying yes.

Get Instant Access to the Core Framework