Tier 1 · Self-Paced Foundation

Give Patients the Clarity to Move Forward.

Dental case acceptance training built for better conversations—not scripts, pressure, or sales tactics.

You already know how to diagnose and deliver excellent dentistry. The Core Framework gives you the structured 5 Steps to Yes communication process to help patients understand the problem, connect it to what matters, and make a confident decision about appropriate care.

Start the Core Framework Immediate access · Start learning today
  • 14 focused video lessons
  • Implementation workbook
  • Private community access

Everything Included

Learn It. Apply It. Make It Repeatable.

The Core Framework gives you more than information. You receive the training, practical tools, and ongoing support needed to turn better communication into a consistent part of your practice.

01

Learn the system

Core Video Series

Fourteen focused, on-demand lessons walk you through the complete 5 Steps to Yes communication framework so you understand what to do, when to do it, and why the order matters.

  • Follow the complete five-step process
  • Learn without scripts or sales tactics
  • Watch on demand at your own pace
02

Apply what you learn

Implementation Workbook

The 50-page guided workbook helps turn each lesson into action, giving you a place to capture insights, refine your language, and begin building a process your team can repeat.

  • Apply each step in real consultations
  • Capture the language and ideas that work
  • Build a repeatable practice-wide process
03

Build consistency

Private Community

Implementation improves when you do not have to figure it out alone. The private 5 Steps to Yes community gives you continued learning, practical support, and a place to deepen the work.

  • Continue learning beyond the videos
  • Explore real case breakdowns and feedback
  • Get support as you apply the framework

Ready to Change the Conversation?

You Know the Problem. Now Build the System.

Give yourself and your team a clear, repeatable way to help patients understand their care and make confident decisions—without scripts, pressure, or awkward sales tactics.

  • 14 focused video lessons
  • 50-page guided workbook
  • Private community access

Tier 1 · Core Framework

$1,999

One-time investment Start the Core Framework

Secure checkout · Immediate access

Built in Real Practices

What Changes When the System Becomes the Standard?

The goal is not one strong consultation or one naturally gifted presenter. It is a communication process the entire practice can understand, apply, and improve. That is when consistency begins replacing the rollercoaster.

Practice Growth Nearly $5M

A practice that grew to nearly $5 million in reported revenue.

Startup Growth $4M+

A startup practice built to more than $4 million within three years.

Practice Value 3×

A practice that tripled revenue and later sold at a three-times valuation.

The bigger transformation Consistency Replaces the Rollercoaster.
  • Doctors trained to use one shared process
  • Teams improving case acceptance together
  • A system that can scale across the practice

These are selected past examples and are provided for illustration only. Individual practice results vary based on execution, market, team, case mix, fees, and other factors. No specific financial result is guaranteed.

The Economics of One Better Conversation

The Math Doesn’t Require a Massive Change.

You do not need every patient to say yes. If clearer communication helps just one additional appropriate patient per week confidently move forward, the production opportunity can compound quickly.

The opportunity comes from patients already entering your practice—not necessarily from adding more marketing, equipment, or operatories.

A Simple Production Illustration

Additional crown cases 1/week
×
Example Crown Fee $1,500
Weekly $1,500 gross production
Monthly average $6,250 based on 50 weeks
Annual illustration $75,000 gross production
$1,999 one-time program investment ≈ 1.3 Crown Fees

The annual illustration equals approximately 37.5× the program fee in gross production.

Illustrative gross-production example only, based on one additional crown case per week for 50 working weeks at an example fee of $1,500. This is not a profit calculation and excludes laboratory, staffing, clinical, and overhead costs. Results are not guaranteed.

REAL EXPERIENCES

What Dental Professionals Say About 5 Steps to Yes

  • One of the most valuable things I was privileged to learn was the concept of doing nothing presented to pts sincerely really helps them Understand and feel taken care of by us a professionals vs trying to convince them to do what we want to do. Also HOW you do this is what Jerry Burns is a master at. Thank you!

    — Frank Nelson DDS

  • I just doubled my average monthly production from 100k to 200k. It really came down to one thing, following the 5 Steps to Yes System

    — Dr. Matthew Catuna

  • The 5 Steps to Yes has been a game changer for me in presenting treatment. What I love most is how versatile and easy to use it is. It is now to the point where if a case does not close, the first thing I assess is if I missed any of the 5 steps.

    — Dr. Anthony Boesl

  • “After 22 years in dentistry, I’ve spent the last 7 years using The 5 Steps and I only wish I had it sooner. It completely changed how I present treatment. It makes conversations with patients clearer, easier, and far more effective. When you actually follow the Five Steps, success stops feeling unpredictable, it becomes repeatable.”

    Amy Barela (Clinical Director)

A Clear Next Step for Your Practice

Not Sure Which Path Is Right? Let’s Find Out.

In a complimentary 15-minute consultation, Dr. Burns will help you identify where treatment conversations may be breaking down, what the opportunity could be, and which level of support best fits your practice.

01
Identify the opportunitySee what your current case-acceptance patterns may be telling you.
02
Find the constraintExplore where communication or consistency may be breaking down.
03
Choose the right pathDetermine which level of training and support best fits your goals.
  • 15 focused minutes
  • No pressure or obligation
  • A clearer direction

Ready to Change the Conversation?

You Know the Problem. Now Build the System.

Give yourself and your team a clear, repeatable way to help patients understand their care and make confident decisions—without scripts, pressure, or awkward sales tactics.

  • 14 focused video lessons
  • 50-page guided workbook
  • Private community access

Tier 1 · Core Framework

$1,999

One-time investment Start the Core Framework

Secure checkout · Immediate access