Turn More “I’ll Think About It” Into “Yes.

See where your case-acceptance conversations are breaking down and learn the 5-step framework for helping more patients confidently move forward with treatment.

Learn why patients say “I’ll think about it” and what to do differently.

In this free training, Dr. Jerry Burns introduces the 5 Steps To Yes system and shows dentists and dental teams how small changes in patient conversations can build greater trust, reduce hesitation, and help more patients confidently move forward with recommended treatment.

You’ll learn where case-acceptance conversations commonly break down, why patients hesitate even when they need treatment, and how a more intentional communication process can lead to stronger case acceptance and more consistent practice growth.

Dental communication system focused on increasing case acceptance and reducing patient hesitation

Ready to Hear More “Yes” From Your Patients?

Get free access to the 5 Steps To Yes Introduction Training and learn a practical communication framework you can start using in your very next patient conversation.

What You Will Unlock In The FREE TRAINING

  • Why clinical skill alone doesn’t drive case acceptance

  • The mistake almost every dentist makes (without realizing it)

  • How this problem shows up in real practices

  • The turning point that led to building a system

  • You’ll see why “explaining it better” doesn’t work

Course lesson explaining why patients hesitate or decline recommended dental treatment.

Video 1: Why Patients Say No (And What No One Taught You)

Video 2: The Compounding Effect

Course lesson illustrating how small improvements in case acceptance can lead to significant practice growth.

  • What just one more yes per day actually means financially

  • How small improvements create massive growth

  • Why more patients is NOT the answer

  • Where the real opportunity already exists

  • This reframes your entire growth strategy

Course lesson showing common communication mistakes that reduce dental case acceptance.

Video 3: Where You're Losing Cases (And Don't Even Know It)

  • The exact moment most dentists lose trust

  • Why patients push back even when they trust you

  • A real-world example you’ll immediately recognize

  • The communication mistake happening every day

  • You’ll see the moment you’ve been missing

Video 4: The Shift Most Dentists Never Make

Course lesson on improving patient communication to increase treatment acceptance and build trust.

  • What you need to change in your conversation

  • Why this is NOT about scripts or selling

  • How to start structuring consults differently

  • This is where it starts to click

EBook: Why Patients Don’t Say Yes

  • Why patients say “I’ll think about it”

  • Why explaining it better doesn’t work

  • What’s missing in traditional treatment presentations

  • The thinking behind the 5 Steps To Yes system

  • This changes how you see every patient conversation

Free e-book on improving patient communication and dental case acceptance.

See What Better Case-Acceptance Conversations Can Look Like.

Get free access to the 5 Steps To Yes Introduction Training and discover the communication framework Dr. Jerry Burns uses to help patients feel more confident moving forward with recommended treatment.

You May Not Need More Patients. You May Need More Patients Saying Yes.

Every week, patients who need treatment leave practices saying, “I’ll think about it.” When even a few of those conversations end differently, the impact can compound across case acceptance, production, and practice growth.

More treatment accepted.
More predictable production.
Fewer patients walking away undecided.

The opportunity may already be sitting in your chair.

What Professionals Have To Say

  • One of the most valuable things I was privileged to learn was the concept of doing nothing presented to pts sincerely really helps them Understand and feel taken care of by us a professionals vs trying to convince them to do what we want to do. Also HOW you do this is what Jerry Burns is a master at. Thank you!

    — Frank Nelson DDS

  • I just doubled my average monthly production from 100k to 200k. It really came down to one thing, following the 5 Steps to Yes System

    — Dr. Matthew Catuna

  • The 5 Steps to Yes has been a game changer for me in presenting treatment. What I love most is how versatile and easy to use it is. It is now to the point where if a case does not close, the first thing I assess is if I missed any of the 5 steps.

    — Dr. Anthony Boesl

  • “After 22 years in dentistry, I’ve spent the last 7 years using The 5 Steps and I only wish I had it sooner. It completely changed how I present treatment. It makes conversations with patients clearer, easier, and far more effective. When you actually follow the Five Steps, success stops feeling unpredictable, it becomes repeatable.”

    Amy Barela (Clinical Director)

Ready to Turn More Patient Conversations Into “Yes”?

Get instant access to the 5 Steps To Yes Introduction Training and start learning the framework today.