A clinical consultation system to increase dental case acceptance, without pressure or sales tactics.

5 Steps To Yes is a dental case acceptance system designed to help dentists and teams communicate with more clarity, build stronger patient trust, and guide confident treatment decisions. Whether you need foundational training, team implementation, coaching, or in-office support, each level helps your practice improve patient communication and create more consistent treatment acceptance without pressure or sales tactics.

Dr. Jerry Burns leading a continuing education seminar

Every “No” Is Costing You More Than You Think

Most dentists assume a patient says no because of:

  • Price

  • Insurance

But hesitation is rarely about money alone.

It’s about personalized urgency and failing to create it is expensive.

5 Steps to Yes framework helping dentists improve patient decision-making and treatment acceptance

Choose the Right Level of Dental Case Acceptance Training

This 5 Steps to Yes system is built for dentists, treatment coordinators, and dental teams who want a repeatable way to improve case acceptance, present treatment with confidence, and create a better patient experience. It is especially valuable for practices presenting comprehensive care, implants, cosmetic cases, restorative treatment, periodontal therapy, or larger treatment plans. It is delivered through a tiered dental case acceptance implementation system, so you get the right level of education, implementation, and support based on where you are now and where you want to go. All tiers are built around the same 5 Steps To yes system. What changes is depth, access, and proximity.

Tier 1: Core Framework

Transform Case Acceptance By Mastering Patient Psychology

Transform Case Acceptance by Mastering Patient Psychology

The Core Framework teaches the exact communication system designed to guide patients through decisions in a way that builds trust, clarity, and confidence.

✓ No Pressure
✓ No Sales Tactics
✓ A structured process that works for everything from a simple filling to a full-mouth reconstruction

System for increasing dental practice revenue through better patient communication and case acceptance

What You’ll Get Inside The Core Framework

The complete 5 Steps To Yes video series (14 Videos)

Core Framework implementation workbook

Private access too The 5 Steps To Yes community

Tier 2: Implementation Mastery

Turn the 5 Steps to Yes Framework Into Consistent Results

Turn the Framework Into Consistent Acceptance Results

Implementation Mastery helps practices move beyond learning the 5 Steps to Yes system and start applying it consistently inside real patient conversations, team workflows, and case presentations.

✓ Deeper implementation
✓ Coaching and accountability
✓ Tools, training, and support to create consistency across consultations and treatment conversations

System for increasing dental practice revenue through better patient communication and case acceptance
Illustration of Dr. Jerry Burns holding a "#1 Choice" sign, representing confident patient decision-making through the 5 Steps To Yes communication system.

What You’ll Get Inside Implementation Mastery

Everything in Tier 1, plus….

5 Steps to Yes Accelerator series (12 videos)

Increasing ideal treatment, presenting options (3 Videos)

Large Case Acceptance Training (11 videos)

5 Steps place cards for operators

Case acceptance tracking tools

“Things you should say” Language Guide

New patient exam flow and decision driver sheets

6 months of Zoom calls (1 call per month)

Private access to the 5 Steps To Yes community

Tier 3: Elite Transformation

Build a Practice-Wide Dental Case Acceptance System that Drives Growth, Confidence, and Consistency.

Install the System Across Your Entire Practice

The Elite Practice Transformation is designed for practices ready to fully integrate 5 Steps to Yes into the way their doctor, team, and patient conversations operate every day.

✓ Full-practice alignment
✓ Implementation and team training
✓ A proven communication system installed across exams, consultations, treatment coordination, and financial conversations

System for increasing dental practice revenue through better patient communication and case acceptance
Illustration of Dr. Jerry Burns with a message about building trust so patients can make educated decisions regarding treatment.

What You’ll Get Inside Elite Transformation

Everything in Tier 1 & Tier 2, plus….

Treatment coordinator training (Powerpoint)

Treatment coordinator workbook

Treatment coordinator videos (12 Videos)

Magic Words and Objection Handling Guide

(4) One on one personalized case presentation reviews with Dr. Burns for you and your treatment coordinators.

12 months of Zoom calls (1 call per month)

Private access to the 5 Steps To Yes community

Tier 4: Implementation Workshops

Transform Dental Case Acceptance With Live, In-Person Training for Your Entire Team

Bring Dr. Burns Into Your Practice to Transform Dental Case Acceptance Live

The In-Person Practice Transformation brings Dr. Burns directly into your office to train your doctors, treatment coordinators, front desk, and leadership team in the real environment where case acceptance happens every day.

✓ Live full-team training
✓ In-office implementation with Dr. Burns
✓ Real-time coaching across exams, consultations, treatment presentation, and financial conversations

System for increasing dental practice revenue through better patient communication and case acceptance

What You’ll Get with Implementation Workshops

In-person bootcamp with Dr. Burns and team. 1 full day in your office with your team.

What Professionals Have To Say

  • One of the most valuable things I was privileged to learn was the concept of doing nothing presented to pts sincerely really helps them Understand and feel taken care of by us a professionals vs trying to convince them to do what we want to do. Also HOW you do this is what Jerry Burns is a master at. Thank you!

    — Frank Nelson DDS

  • I just doubled my average monthly production from 100k to 200k. It really came down to one thing, following the 5 Steps to Yes System

    — Dr. Matthew Catuna

  • The 5 Steps to Yes has been a game changer for me in presenting treatment. What I love most is how versatile and easy to use it is. It is now to the point where if a case does not close, the first thing I assess is if I missed any of the 5 steps.

    — Dr. Anthony Boesl

  • “After 22 years in dentistry, I’ve spent the last 7 years using The 5 Steps and I only wish I had it sooner. It completely changed how I present treatment. It makes conversations with patients clearer, easier, and far more effective. When you actually follow the Five Steps, success stops feeling unpredictable, it becomes repeatable.”

    - Amy Barela (Clinical Director)

SIGN UP TO START YOUR FREE DENTAL CASE ACCEPTANCE TRAINING