Tier 2 · Guided Implementation

Install the System.Build the Consistency.

Turn the 5 Steps to Yes from something your team understands into something your practice uses every day.

Move beyond learning the framework. Install it across exams, consultations, treatment presentations, and team workflows with practical tools, guided application, and accountability.

  • Everything in the Core Framework
  • Practice-ready tools for the entire team
  • Six months of implementation coaching
Start Implementation Mastery

Everything Included

More Than Training.
A Complete Implementation System.

Implementation Mastery combines advanced case-acceptance training, practice-ready tools, guided coaching, and ongoing support so your team can put the system into action consistently.

Included from Tier 1

The Complete Core Framework

Begin with the full 5 Steps to Yes foundation, then build the advanced skills and practice-wide consistency included in Implementation Mastery.

  • Complete 14-video Core training series
  • 50-page implementation workbook
  • Patient psychology and decision-making foundation
  • Private 5 Steps to Yes community access

Advanced Training

26 focused videos
01

12-video series

5 Steps to Yes Accelerator

Go beyond the foundational framework and learn how to tailor case-acceptance conversations to the individual patient.

  • Identify what drives each patient’s decision
  • Adjust your language and delivery
  • Reduce objections and indecision

Build greater confidence, especially in larger cases.

02

3-video series

Increasing Ideal Treatment & Presenting Options

Present treatment options in a way that guides patients toward what is truly best for them.

  • Structure options clearly
  • Frame value effectively
  • Create confident decision-making

Present choices without overwhelming the patient.

03

11-video series

Large Case Acceptance

Confidently present complex or high-value treatment plans with a clear, patient-centered process.

  • Structure large-case conversations
  • Reduce overwhelm and confusion
  • Guide multi-step decisions

Help patients see the bigger picture without sales pressure.

Practice-Ready Implementation Tools

Use immediately with your team
04

Chairside resource

5 Steps Place Cards for Operators

Keep the complete process visible wherever treatment conversations happen.

  • Stay on track through each step
  • Build confidence through repetition
  • Deliver the system consistently
05

Exam workflow

New Patient Exam Flow + Decision Driver Sheet

Capture the information that makes each treatment conversation more relevant and personal.

  • Patient motivations
  • Emotional triggers
  • Decision-making priorities
06

Performance system

Case Acceptance Tracking Tools

Give your practice clear visibility into performance instead of relying on assumptions.

  • See what is working
  • Find where cases are being lost
  • Know where the team can improve
07

Communication guide

“Things You Should Say” Language Guide

Use proven phrases and language patterns that improve patient understanding without sounding scripted.

  • What to say
  • When to say it
  • How to say it naturally

Guidance and Ongoing Support

Turn knowledge into consistency
08

Six months included

Monthly Implementation Coaching

Live monthly coaching ensures the system is implemented, refined, and used consistently—not merely understood.

  • Real case breakdowns
  • Language refinements
  • Direct feedback and accountability
09

Private member access

The 5 Steps to Yes Community

Continue learning alongside dentists and teams who are working through the same implementation process.

  • Deeper training and application
  • Real-case feedback and practical support
  • A network committed to better conversations

You are not simply buying more information. You are getting the training, tools, coaching, and support required to make better treatment conversations repeatable across your practice.

Ready to Install the System?

Build the System Your Entire Practice Can Use.

Give your team the advanced training, practical tools, and guided coaching needed to make better treatment conversations consistent across your entire practice.

  • 26 advanced training videos
  • Practice-ready tools and workflows
  • Six months of coaching and support

Built in Real Practices

What Changes When the System Becomes the Standard?

The goal is not one strong consultation or one naturally gifted presenter. It is a communication process the entire practice can understand, apply, and improve. That is when consistency begins replacing the rollercoaster.

Practice Growth Nearly $5M

A practice that grew to nearly $5 million in reported revenue.

Startup Growth $4M+

A startup practice built to more than $4 million within three years.

Practice Value 3×

A practice that tripled revenue and later sold at a three-times valuation.

The bigger transformation Consistency Replaces the Rollercoaster.
  • Doctors trained to use one shared process
  • Teams improving case acceptance together
  • A system that can scale across the practice

These are selected past examples and are provided for illustration only. Individual practice results vary based on execution, market, team, case mix, fees, and other factors. No specific financial result is guaranteed.

The Economics of Better Conversations

The Math Doesn’t Require a Massive Change.

You do not need every patient to say yes. If clearer, more consistent communication helps just two additional appropriate patients per week confidently move forward, the production opportunity can compound quickly.

The opportunity comes from patients already entering your practice, without necessarily adding more marketing, equipment, or operatories.

A Simple Production Illustration

Additional crown cases 2/week
×
Example crown fee $1,500
Weekly $3,000 gross production
Monthly average $12,500 based on 50 weeks
Annual illustration $150,000 gross production
$12,999 one-time program investment ≈ 9 Crown Cases

The annual illustration equals approximately 11.5× the program fee in gross production.

REAL EXPERIENCES

What Dental Professionals Say About 5 Steps to Yes

  • One of the most valuable things I was privileged to learn was the concept of doing nothing presented to pts sincerely really helps them Understand and feel taken care of by us a professionals vs trying to convince them to do what we want to do. Also HOW you do this is what Jerry Burns is a master at. Thank you!

    — Frank Nelson DDS

  • I just doubled my average monthly production from 100k to 200k. It really came down to one thing, following the 5 Steps to Yes System

    — Dr. Matthew Catuna

  • The 5 Steps to Yes has been a game changer for me in presenting treatment. What I love most is how versatile and easy to use it is. It is now to the point where if a case does not close, the first thing I assess is if I missed any of the 5 steps.

    — Dr. Anthony Boesl

  • “After 22 years in dentistry, I’ve spent the last 7 years using The 5 Steps and I only wish I had it sooner. It completely changed how I present treatment. It makes conversations with patients clearer, easier, and far more effective. When you actually follow the Five Steps, success stops feeling unpredictable, it becomes repeatable.”

    Amy Barela (Clinical Director)

A Clear Next Step for Your Practice

Not Sure Which Path Is Right? Let’s Find Out.

In a complimentary 15-minute consultation, Dr. Burns will help you identify where treatment conversations may be breaking down, what the opportunity could be, and which level of support best fits your practice.

01
Identify the opportunitySee what your current case-acceptance patterns may be telling you.
02
Find the constraintExplore where communication or consistency may be breaking down.
03
Choose the right pathDetermine which level of training and support best fits your goals.
  • 15 focused minutes
  • No pressure or obligation
  • A clearer direction

Ready to Install the System?

Build the System Your Entire Practice Can Use.

Give your team the advanced training, practical tools, and guided coaching needed to make better treatment conversations consistent across your entire practice.

  • 26 advanced training videos
  • Practice-ready tools and workflows
  • Six months of coaching and support