Tier 2: Implementation Mastery

A Complete Case Acceptance System, Installed in Your Practice

Install a complete case acceptance system across your entire practice, so every consult is structured, every team member is aligned, and results become consistent.

Dental communication system focused on increasing case acceptance and reducing patient hesitation

What You Will Unlock With Implementation Mastery

Everything In Tier 1

#1 The complete 5 Steps To Yes video series

#2 Implementation workbook with language guidance

#3 Private access to the 5 Steps To Yes Community

#4 Foundational tools to understand patient decision making

Plus………

5 Steps to Yes Accelerator Series (13 Videos)

This advanced 13-video series builds on the core system by teaching you how to tailor your communication to the patient in front of you.

You’ll learn how to quickly identify:

  • What drives each patient’s decisions

  • How to adjust your language and delivery

  • How to eliminate resistance in real time

The result:

  • Faster decisions

  • Fewer objections

  • Higher acceptance, especially on larger cases

Because patients don’t resist treatment… They resist being communicated to the wrong way.

Increasing Ideal Treatment, Presenting Options (3 Videos)

This focused 3-video training shows you how to present treatment options in a way that guides patients toward what’s truly best for them.

Instead of overwhelming patients or unintentionally pushing them toward lower-cost decisions, you’ll learn how to:

  • Structure options clearly

  • Frame value effectively

  • Create confident decision-making

The key insight: How you present options matters more than how many you give.

5 Steps Place cards (Operator Tools)

These quick-reference placards put the 5 Steps directly in front of you during patient conversations.

Designed for real-time use in the operator, they help you:

  • Stay on track

  • Build confidence through repetition

  • Deliver the system consistently

No more guessing. No more fumbling.

Just clear, confident communication—every time.

New Patient Exam Flow + Decision Driver Sheet

This system helps you capture the most important information during a new patient exam:

Not just clinical findings, but what actually drives decisions.

You’ll uncover:

  • Patient motivations

  • Emotional triggers

  • Decision-making priorities

Because understanding the patient’s “why” is more powerful than explaining the “what.”

Large Case Acceptance Series (11 Videos)

This training shows you how to confidently present complex or high-value treatment plans.

You’ll learn how to:

  • Structure large case conversations

  • Reduce overwhelm and confusion

  • Guide patients through multi-step decisions

The result: Higher acceptance on bigger cases, with less stress.

Case Acceptance Tracking Tools

These plug-and-play tracking systems give you clear visibility into your performance.

You’ll know:

  • What’s working

  • What’s not

  • Where to improve

Because: If you don’t measure it, you can’t improve it.

“Things You Should Say” Language Guide

A curated collection of proven phrases and language patterns that improve patient understanding and acceptance.

Small changes in wording create massive changes in outcomes.

This guide ensures you always know:

What to say, when to say it, and how to say it.

Monthly Implementation Coaching

Live monthly coaching designed to ensure the system is actually implemented, not just understood (6 months of live calls).

You’ll get:

  • Real case breakdowns

  • Language refinement

  • Direct feedback

Because results come from execution—not information.

Tier 2: The Core Framework

$12,999

Complete System + Advanced Training
• Advanced accelerator modules (deeper application)
• Large case acceptance training (complex cases, higher value)
• Refined consult structure from start to close

Practice Implementation Tools

• Case acceptance tracking + performance systems
• New patient exam flow + consult structure
• “What to say” language guides for real conversations
• Laminated operatory and team reference tools

Coaching & Real-World Application

• Monthly coaching calls
• Case presentation feedback
• Real consult refinement
• Ongoing support as you implement

What This Allows You To Do

• Implement the system across your entire team
• Run consistent, structured consultations every time
• Improve acceptance on larger and more complex cases
• Align team communication across every patient interaction
• Track, measure, and refine performance

This Is a System, Installed Across Your Practice

This Is the System—Fully Implemented. This is not something you learn, but something your practice runs.

A structured framework used:

  • Chairside

  • In consult rooms

  • Across your entire team

  • Installed into your workflows

  • Aligned across every team member

  • Executed the same way—every time

So instead of:

  • Guessing

  • Inconsistency

  • Different results

Your practice runs a system that produces predictable outcomes

The Cost If You Don’t Take Action

This Is What It’s Actually Costing You. It’s not one case.

It’s:

  • $1,500 crowns that never get scheduled

  • $5,000–$20,000 cases that stall out

  • Advanced procedures you don’t get to do

  • Months that feel tighter than they should

And the truth is simple:

If just 1–2 more patients said yes per week… your numbers change fast.

Tier 2: Implementation Mastery

$12,999

You Already Know the Dentistry

The question is—Is your practice running a system… or relying on individuals?

Because results shouldn’t depend on:

  • Who’s presenting

  • How the day is going

  • Or how confident someone feels

What Happens When This Is Implemented

Built and Proven in Real Practices

  • Practice grown to nearly $5M

  • Startup to $4M+ in 3 years

  • Practice revenue tripled and sold at 3x value

  • 15–20+ doctors trained and using it

  • Teams consistently improving acceptance rates

And the biggest shift: Consistency replaces the rollercoaster.

This Pays for Itself Faster Than Anything Else You’ll Buy

Let’s make this simple:

  • One crown = ~$1,500

  • One additional case = pays for most of this

  • Everything after = pure upside

If this helps you convert:

1 more case per week
That’s thousands per month.

This isn’t an expense. It’s a multiplier.

What Professionals Have To Say

  • One of the most valuable things I was privileged to learn was the concept of doing nothing presented to pts sincerely really helps them Understand and feel taken care of by us a professionals vs trying to convince them to do what we want to do. Also HOW you do this is what Jerry Burns is a master at. Thank you!

    —Frank Nelson DDS

  • I just doubled my average monthly production from 100k to 200k. It really came down to one thing, following the 5 Steps to Yes System

    —Dr. Matthew Catuna

  • The 5 Steps to Yes has been a game changer for me in presenting treatment. What I love most is how versatile and easy to use it is. It is now to the point where if a case does not close, the first thing I assess is if I missed any of the 5 steps.

    —Dr. Anthony Boesl

Tier 2: Implementation Mastery

$12,999

You Don’t Need More Patients

You need more of the patients you already see… saying yes.

Get Instant Access to Implementation Mastery