Dental team training on case acceptance system

When the System Is Implemented Correctly

These results don’t come from pressure, persuasion, or personality. They come from presenting treatment in the correct psychological order, so patients understand why they’re saying yes.

When dentists implement the 5 Steps to Yes system consistently, they report the same shifts, regardless of practice size, specialty, or case type:

  • Higher acceptance of recommended treatment

  • Increased acceptance of larger and more comprehensive cases

  • Fewer stalled conversations and delayed decisions

  • Less discounting and fewer price-based objections

  • More predictable monthly production

  • Increased confidence across the entire team

The Financial Impact Of One More Yes

Improving dental case acceptance and practice revenue

One additional comprehensive case per week can mean tens of thousands in added monthly production, and it compounds every year.

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Tested in Real Practices

The 5 Steps to Yes system was developed and refined inside active dental practices, not classrooms.

Improving dental case acceptance and practice revenue
Dental case acceptance system for patient communication

Implemented in a practice that grew to nearly $5M in annual revenue

Used successfully by 20+ associate doctors, including multiple associates producing over $200,000 per month

Dental case acceptance system for patient communication
Dentist presenting treatment plan to improve case acceptance

Implemented at a startup built from zero patients to $4M+ within three years

Taught to 15–20 private practice owners and 150+ team members

Illustration of a modern dental clinic with upward arrows, a graph of increasing bars, and a 3X growth indicator, symbolizing dental business growth and success.

Implemented at a purchased practice that tripled in revenue and sold for three times the purchase price

Dentist presenting treatment plan to improve case acceptance

The same system driving higher case acceptance and production is ready to deliver those results in your practice next.

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What Professionals Have To Say

  • One of the most valuable things I was privileged to learn was the concept of doing nothing presented to pts sincerely really helps them Understand and feel taken care of by us a professionals vs trying to convince them to do what we want to do. Also HOW you do this is what Jerry Burns is a master at. Thank you!

    — Frank Nelson DDS

  • I just doubled my average monthly production from 100k to 200k. It really came down to one thing, following the 5 Steps to Yes System

    — Dr. Matthew Catuna

  • The 5 Steps to Yes has been a game changer for me in presenting treatment. What I love most is how versatile and easy to use it is. It is now to the point where if a case does not close, the first thing I assess is if I missed any of the 5 steps.

    — Dr. Anthony Boesl

  • “After 22 years in dentistry, I’ve spent the last 7 years using The 5 Steps and I only wish I had it sooner. It completely changed how I present treatment. It makes conversations with patients clearer, easier, and far more effective. When you actually follow the Five Steps, success stops feeling unpredictable, it becomes repeatable.”

    Amy Barela (Clinical Director)

✓ Why Is This Happening Training Video
✓ Where You Are Losing Cases Training Video
✓ The Shift That Changes Everything Training Video
✓ The Compounding Effect Training Video
✓ Why Patients Don’t Say Yes Ebook

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