Results and Return on Investment

Your Next Level of Growth May Already Be in the Chair.

You have the clinical skill. You have the patients. The missing growth lever may be what happens between diagnosis and decision. A more consistent treatment conversation can help patients better understand appropriate care and move forward with greater confidence.

More accepted care
Greater team consistency
More predictable production

Explore the opportunity below

The ROI of Improving Dental Case Acceptance.

Small improvements in case acceptance can create major financial impact. When one more patient accepts comprehensive treatment each week, the result can be increased monthly production, stronger schedule stability, fewer stalled treatment plans, and more predictable practice growth. One additional comprehensive case per week can mean tens of thousands in added monthly production, and it compounds every year.

A Simple Production Illustration

Comprehensive Case $10,000
×
Additional Cases 1/week
Annual Opportunity $520,000 One additional comprehensive case per week × 52 weeks
Calculate Your Opportunity

Built in Practice, Not in Theory

Tested Where It Matters. Real Patient Conversations.

The 5 Steps to Yes system was developed, applied, and refined inside active dental practices. These examples reflect Dr. Burns’ direct experience implementing and teaching the framework.

Practice Growth Experience

Nearly $5M

Annual Practice Revenue

Implemented inside a dental practice that grew to nearly $5 million in annual revenue.

$4M+

Startup Growth in Three Years

Applied at a startup practice that grew from zero patients to more than $4 million in revenue within three years.

3×

Revenue Growth and Practice Sale

Implemented at a purchased practice that tripled revenue and later sold for three times its original purchase price.

System Adoption and Training

20+

Associate Doctors

Used successfully by more than 20 associate doctors, including multiple associates producing more than $200,000 per month.

150+

Team Members Trained

Taught to approximately 15 to 20 private-practice owners and more than 150 dental team members.

The opportunity is not limited to one practice model. The same communication framework can be applied across practice sizes, providers, and case types to create a more consistent patient experience.

Calculate Your Opportunity

These are examples from Dr. Burns’ experience and are provided for context only. Individual practice results vary and are not guaranteed.

REAL EXPERIENCES

What Dental Professionals Say About 5 Steps to Yes

  • One of the most valuable things I was privileged to learn was the concept of doing nothing presented to pts sincerely really helps them Understand and feel taken care of by us a professionals vs trying to convince them to do what we want to do. Also HOW you do this is what Jerry Burns is a master at. Thank you!

    — Frank Nelson DDS

  • I just doubled my average monthly production from 100k to 200k. It really came down to one thing, following the 5 Steps to Yes System

    — Dr. Matthew Catuna

  • The 5 Steps to Yes has been a game changer for me in presenting treatment. What I love most is how versatile and easy to use it is. It is now to the point where if a case does not close, the first thing I assess is if I missed any of the 5 steps.

    — Dr. Anthony Boesl

  • “After 22 years in dentistry, I’ve spent the last 7 years using The 5 Steps and I only wish I had it sooner. It completely changed how I present treatment. It makes conversations with patients clearer, easier, and far more effective. When you actually follow the Five Steps, success stops feeling unpredictable, it becomes repeatable.”

    Amy Barela (Clinical Director)

A Clear Next Step for Your Practice

Not Sure Which Path Is Right? Let’s Find Out.

In a complimentary 15-minute consultation, Dr. Burns will help you identify where treatment conversations may be breaking down, what the opportunity could be, and which level of support best fits your practice.

01
Identify the opportunitySee what your current case-acceptance patterns may be telling you.
02
Find the constraintExplore where communication or consistency may be breaking down.
03
Choose the right pathDetermine which level of training and support best fits your goals.
  • 15 focused minutes
  • No pressure or obligation
  • A clearer direction

Free Introduction Training

Ready to turn more “I’ll think about it” into Yes?

See how the 5 Steps to Yes framework helps you build patient trust, create clarity and make case acceptance more predictable.

Start the Free Training
Free access. Practical training. No pressure-based selling.