Dental team training on case acceptance system

When the System Is Implemented Correctly

These results don’t come from pressure, persuasion, or personality. They come from presenting treatment in the correct psychological order, so patients understand why they’re saying yes.

When dentists implement the 5 Steps to Yes system consistently, they report the same shifts, regardless of practice size, specialty, or case type:

Higher acceptance of recommended treatment
Increased acceptance of larger and more comprehensive cases
Fewer stalled conversations and delayed decisions
Less discounting and fewer price-based objections
More predictable monthly production
Increased confidence across the entire team

The Financial Impact Of One More Yes

One additional comprehensive case per week can mean tens of thousands in added monthly production. And it compounds every year.

Improving dental case acceptance and practice revenue

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Tested in Real Practices

The 5 Steps to Yes system was developed and refined inside active dental practices, not classrooms.

Implemented in a practice that grew to nearly $5M in annual revenue

Dental case acceptance system for patient communication

Used successfully by 20+ associate doctors, including multiple associates producing over $200,000 per month

Implemented at a startup built from zero patients to $4M+ within three years

Taught to 15–20 private practice owners and 150+ team members

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Illustration of a modern dental clinic with upward arrows, a graph of increasing bars, and a 3X growth indicator, symbolizing dental business growth and success.

Implemented at a purchased practice that tripled in revenue and sold for three times the purchase price

Dentist presenting treatment plan to improve case acceptance

The same system driving higher case acceptance and production is ready to deliver those results in your practice next.

What Professionals Have To Say

One of the most valuable things I was privileged to learn was the concept of doing nothing presented to pts sincerely really helps them Understand and feel taken care of by us a professionals vs trying to convince them to do what we want to do. Also HOW you do this is what Jerry Burns is a master at. Thank you!

—Frank Nelson DDS
I just doubled my average monthly production from 100k to 200k. It really came down to one thing, following the 5 Steps to Yes System

—Dr. Matthew Catuna
The 5 Steps to Yes has been a game changer for me in presenting treatment. What I love most is how versatile and easy to use it is. It is now to the point where if a case does not close, the first thing I assess is if I missed any of the 5 steps.

—Dr. Anthony Boesl