ONE QUESTION l ONE PRACTICAL INSIGHT l BETTER PATIENT CONVERSATIONS
Real answers to the questions every dentist asks.
Welcome to Dr. Burns' Insight, a growing library of practical articles, strategies, and real-world perspectives from Dr. Jerry Burns, creator of the 5 Steps To Yes communication system.
For more than 25 years, Dr. Burns has studied one question: “Why do some patients confidently say yes to treatment while others hesitate, delay, or decline?”
Here you'll find straightforward answers to the questions dentists, treatment coordinators, and practice owners ask every day, from increasing case acceptance and improving patient communication to handling objections, building trust, and creating a more predictable, profitable practice.
Each Insight is designed to help you think differently, communicate more effectively, and help more patients move forward with the care they need.
Choose a topic below and start exploring Dr. Burns' Insights.
Free Training: Why Patients Say “I’ll Think About It” And How to Fix It
This Isn’t a Webinar….
If patients are:
Delaying treatment
Saying “it doesn’t hurt”
Saying “I’ll think about it”
This is a clinical breakdown of what’s actually happening in your consults and why patients don’t say yes.