A clinical consultation system to increase case acceptance, without pressure or sales tactics.

It’s A Structured System for Predictable Case Acceptance

5 Steps to Yes is built around how patients actually make decisions. Instead of leading with diagnosis and price, the 5 Steps to Yes system creates clarity and emotional relevance first, allowing treatment recommendations to feel natural, logical, and aligned.

This is not a script. It is a structured decision sequence that:

  • Builds patient ownership before treatment is discussed

  • Removes guesswork from presentations

  • Creates consistency across doctors and team members

  • Increases case acceptance without pressure

  • Drastically increase your income

Measurable. Teachable. Repeatable. Profitable.

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One Proven System. Four Levels of Access.

5 Steps to Yes is delivered through a tiered implementation system, so you get the right level of education, implementation, and support based on where you are now and where you want to go. All tiers are built around the same 5 Steps To yes system. What changes is depth, commitment, and your desired level of success.

“In Dentistry, Predictable Yeses Don’t Just Increase Revenue, They Compound Growth.”

- Dr. Burns

One additional comprehensive case per week can mean tens of thousands in added monthly production. And it compounds every year.

Higher Acceptance

Stronger Teams

Measurable Growth

Increased Revenue

Healthier Patients

What Professionals Have To Say

  • One of the most valuable things I was privileged to learn was the concept of doing nothing presented to pts sincerely really helps them Understand and feel taken care of by us a professionals vs trying to convince them to do what we want to do. Also HOW you do this is what Jerry Burns is a master at. Thank you!

    — Frank Nelson DDS

  • I just doubled my average monthly production from 100k to 200k. It really came down to one thing, following the 5 Steps to Yes System

    — Dr. Matthew Catuna

  • The 5 Steps to Yes has been a game changer for me in presenting treatment. What I love most is how versatile and easy to use it is. It is now to the point where if a case does not close, the first thing I assess is if I missed any of the 5 steps.

    — Dr. Anthony Boesl

  • “After 22 years in dentistry, I’ve spent the last 7 years using The 5 Steps and I only wish I had it sooner. It completely changed how I present treatment. It makes conversations with patients clearer, easier, and far more effective. When you actually follow the Five Steps, success stops feeling unpredictable, it becomes repeatable.”

    Amy Barela (Clinical Director)

✓ Why Is This Happening Training Video
✓ Where You Are Losing Cases Training Video
✓ The Shift That Changes Everything Training Video
✓ The Compounding Effect Training Video
✓ Why Patients Don’t Say Yes Ebook

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