Dentist presenting treatment plan to patient to improve case acceptance

A clinical consultation system to increase case acceptance, without pressure or sales tactics.

Dental consultation using effective patient communication to increase treatment acceptance

It’s A Structured System for

Predictable Case Acceptance

5 Steps to Yes is built around how patients actually make decisions. Instead of leading with diagnosis and price, the 5 Steps to Yes system creates clarity and emotional relevance first, allowing treatment recommendations to feel natural, logical, and aligned.

This is not a script. It is a structured decision sequence that:

Builds patient ownership before treatment is discussed
Removes guesswork from presentations
Creates consistency across doctors and team members
Increases case acceptance without pressure

Measurable. Teachable. Repeatable. Profitable.

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One Proven System. Four Levels of Access.

5 Steps to Yes is delivered through a tiered implementation system, so you get the right level of education, implementation, and support based on where you are now and where you want to go. All tiers are built around the same 5 Steps To yes system. What changes is depth, access, and proximity.

Tier 1: Core Framework

Tier 3: Elite Transformation

Tier 2: Implementation Mastery

Tier 4: Implementation Workshops

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The Financial Impact Of One More Yes

One additional comprehensive case per week can mean tens of thousands in added monthly production. And it compounds every year.

What Changes When Patients Say Yes?

Higher Acceptance

Stronger Teams

Measurable Growth

What Professionals Have To Say

One of the most valuable things I was privileged to learn was the concept of doing nothing presented to pts sincerely really helps them Understand and feel taken care of by us a professionals vs trying to convince them to do what we want to do. Also HOW you do this is what Jerry Burns is a master at. Thank you!

—Frank Nelson DDS
I just doubled my average monthly production from 100k to 200k. It really came down to one thing, following the 5 Steps to Yes System

—Dr. Matthew Catuna
The 5 Steps to Yes has been a game changer for me in presenting treatment. What I love most is how versatile and easy to use it is. It is now to the point where if a case does not close, the first thing I assess is if I missed any of the 5 steps.

—Dr. Anthony Boesl