Dr. Jerry Burns

Turn more “I’ll think about it” into Yes.

Learn the clinical consultation system that helps dentists build patient trust, create clarity and make case acceptance more predictable.

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Built for dentists, treatment coordinators and dental teams.
Patient ownership
Consistent consultations
Higher case acceptance
Growth without pressure

Why 5 Steps to Yes works

A structured system for predictable case acceptance.

5 Steps to Yes is built around how patients actually make decisions. Instead of leading with diagnosis and price, the system creates clarity and emotional relevance first—so treatment recommendations feel natural, logical and aligned.

This isn’t a script.It’s a repeatable decision sequence your entire team can learn and confidently use.
01

Patient ownership

Patients understand the problem and become part of the decision before treatment is discussed.

02

Clearer consultations

A consistent sequence removes guesswork and gives every conversation a purpose.

03

Team-wide consistency

Doctors and team members follow the same teachable approach across the practice.

04

Predictable growth

Improve case acceptance and accepted production without pressure-based selling.

Measurable. Teachable. Repeatable.

Designed for healthier, more profitable growth.

Free Introduction Training

Ready to turn more “I’ll think about it” into Yes?

See how the 5 Steps to Yes framework helps you build patient trust, create clarity and make case acceptance more predictable.

Start the Free Training
Free access. Practical training. No pressure-based selling.

Explore the Programs

One proven system. Four ways to implement it.

Every practice starts in a different place. Explore the four levels of education, guidance and hands-on support, then choose the path that fits where your team is today and where you want to go.

Tier 1

Core Framework

Learn the complete 5 Steps to Yes consultation system and begin applying it at your own pace.

Best for learning the foundation.

Tier 2

Implementation Mastery

Turn the framework into consistent behavior with added structure, feedback and accountability.

Best for confident, consistent execution.

Tier 3

Elite Practice Transformation

Create deeper, practice-wide change with higher-level guidance and implementation support.

Best for measurable whole-practice change.

Tier 4

Implementation Workshops

Bring the system directly to your team through focused, hands-on training and application.

Best for immersive team implementation.

Not sure which level is right for your practice?

Explore the Program Options

A Clear Next Step for Your Practice

Not Sure Which Path Is Right? Let’s Find Out.

In a complimentary 15-minute consultation, Dr. Burns will help you identify where treatment conversations may be breaking down, what the opportunity could be, and which level of support best fits your practice.

01
Identify the opportunitySee what your current case-acceptance patterns may be telling you.
02
Find the constraintExplore where communication or consistency may be breaking down.
03
Choose the right pathDetermine which level of training and support best fits your goals.
  • 15 focused minutes
  • No pressure or obligation
  • A clearer direction
“In dentistry, predictable Yeses don’t just increase revenue. They compound growth.”
— Dr. Burns
Explore the Programs

Find your next step

What does your practice
need most right now?

The right program depends on what is getting in the way. Start with the challenge you want to solve, then explore the level of support that fits.

Learn the system→ Put it into practice→ Build team consistency→ Implement in person

Tier 1 · Self-paced foundation

Core Framework

Explore this if: You want a clear, complete method your practice can start learning and applying on its own.

Why start here?

Before you can improve consistency, your team needs a shared understanding of how the five steps work and why the order matters.

You’ll explore:

  • The complete 5 Steps to Yes framework
  • 14 focused video lessons and a guided workbook
  • Private community access
See if Core Framework fits

Tier 2 · Guided implementation

Implementation Mastery

Explore this if: Your team understands the basics, but needs help using them consistently in real consultations.

Why move beyond the framework?

Training alone can be hard to turn into daily habits. Tools, coaching, and accountability help your team apply the system and see where to improve.

You’ll explore:

  • Advanced, ideal-treatment, and large-case training
  • Practice-ready tools and case-acceptance tracking
  • Six months of implementation coaching
Explore guided implementation

Tier 3 · High-touch transformation

Elite Practice Transformation

Explore this if: You want the doctor and treatment coordinator working together, with personalized feedback and longer-term support.

Why choose the higher-touch path?

Better consultations depend on the whole patient experience. This level develops the team and gives you direct feedback on real case presentations.

You’ll explore:

  • Treatment-coordinator training and resources
  • Four private case-presentation reviews
  • Twelve total months of coaching
Explore the Elite Practice path

Tier 4 · In-person implementation

Implementation Workshop

Explore this if: You’re already in Tier 2 or Tier 3 and want hands-on help bringing the system into your actual practice.

Why bring the work in-house?

Your team practices the system in your environment, using your workflow and real patient conversations, with live coaching.

You’ll explore:

  • A full day of on-site training
  • Live consult breakdowns and team coaching
  • Application to your practice workflow
See if an in-person workshop fits
REAL EXPERIENCES

What Dental Professionals Say About 5 Steps to Yes

  • One of the most valuable things I was privileged to learn was the concept of doing nothing presented to pts sincerely really helps them Understand and feel taken care of by us a professionals vs trying to convince them to do what we want to do. Also HOW you do this is what Jerry Burns is a master at. Thank you!

    — Frank Nelson DDS

  • I just doubled my average monthly production from 100k to 200k. It really came down to one thing, following the 5 Steps to Yes System

    — Dr. Matthew Catuna

  • The 5 Steps to Yes has been a game changer for me in presenting treatment. What I love most is how versatile and easy to use it is. It is now to the point where if a case does not close, the first thing I assess is if I missed any of the 5 steps.

    — Dr. Anthony Boesl

  • “After 22 years in dentistry, I’ve spent the last 7 years using The 5 Steps and I only wish I had it sooner. It completely changed how I present treatment. It makes conversations with patients clearer, easier, and far more effective. When you actually follow the Five Steps, success stops feeling unpredictable, it becomes repeatable.”

    Amy Barela (Clinical Director)

Free Introduction Training

Ready to turn more “I’ll think about it” into Yes?

See how the 5 Steps to Yes framework helps you build patient trust, create clarity and make case acceptance more predictable.

Start the Free Training
Free access. Practical training. No pressure-based selling.

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